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How do you define “Operating Profit” for charitable donations?Updated a month ago

Good Store operating profit is defined as:

Product revenue
 minus

  • product costs

  • promotions and discounts

  • fulfillment and shipping

  • marketing

  • general and administrative costs directly related to Good Store

  • royalty payments to the Foundation to Decrease World Suck

  • taxes, debt service (if applicable), and a reasonable cash operating reserve to ensure business continuity

Whatever remains — the operating profit — is donated to charity.

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