How Donations Work
Good Store gives 100% of profit to charity — here's how.
What does “100% of profit to charity” mean?
Good Store exists to fuel high-impact charities. We sell quality goods that enrich everyday life — and donate all the profit. Those funds reach charities in two ways:. The combination of the monthly royalty and year-end operating profit equals 100% o
How do you define “Operating Profit” for charitable donations?
Good Store operating profit is defined as:. Product revenue minus. product costs. promotions and discounts. fulfillment and shipping. marketing. general and administrative costs directly related to Good Store. royalty payments to the Foundation to De
What is the Foundation to Decrease World Suck’s role in Good Store?
FTDWS owns the Good Store intellectual property (brand, URL, trademarks, etc.) and licenses it to DFTBA. Under that license, DFTBA pays a 16% royalty on revenue, and the FTDWS makes grants to Good Store’s charitable partners.
What is DFTBA’s role in Good Store?
DFTBA is the licensee of the Good Store IP and operates the business day-to-day, including:. product development. website and ecommerce. fulfillment. customer service. marketing and operations. DFTBA pays the 16% royalty to the FTDWS and donates Good
How much money is donated to charity?
100% of profits go to charity. Since the launch of the Awesome Socks Club in 2019, Good Store has donated over $12 million to high-impact organizations.
Is my purchase a tax-deductible donation?
No — purchases from Good Store are not tax-deductible. We’re not a charity; we’re a store that donates our profit to charity. Your everyday purchases add up to big impact — and if you also want to make a tax-deductible gift, we enthusiastically encou
How much of my purchase gets donated to charity?
It varies. Operating profit depends on many factors — from product costs to packaging to shipping rates — and some items have higher margins than others. As Good Store grows, we’re able to spread fixed overhead across more orders, which increases the
Which product should I buy to maximize my donation?
We love this question. If your goal is to maximize charitable impact, the most effective path is to give directly to one of the organizations we support — those gifts are tax-deductible and 100% of the money goes straight to the cause. At Good Store,